CREDIT CARD PROCESSING: 101
WHAT YOU SHOULD KNOW
There are really two parts to card processing:
A - Interchange costs & fees:
These costs are dictated for all processors by the card issuer and card brand (Visa, Mastercard, etc.)B - Processing fees:
These fees are negotiated with your processing company
The credit card processing process starts with a transaction, or purchase. The transaction information is then sent to the processor, or acquirer, who communicates the information with the customers bank and the card networks for authentication and approval, depending on if the funds are available for the purchase and if the card information is valid. That determination is then sent back through the system, to the terminal or credit card reader, where the transaction is completed.
Usually, at the end of each business day, the merchant will send its approved transactions off for settlement. The customers will then be billed for their purchase(s) and the transaction fees will be sent to the merchants bank.
YOU NEED TO KNOW WHICH FEES ARE NEGOTIABLE
Do you know the effective rate you pay to take credit cards and how it is calculated?
Do you know how the interchange affects your effective rate?
Are you aware of all the other factors that come into play and affect your effective rate?
paying "Sticker Price"
for your merchant processing!
MARK SCHISSLER, CPP
M ark Schissler, is one of only four Certified Payments Consultants (CPC) in the Ann Arbor and Lansing regions, and the ONLY Certified Payments Professional in Jackson County. Boasting more than 20 years of banking and processing experience, he is known for serving as his clients advocate, helping them to increase their bottom line and painlessly handling their processing needs with efficiency and integrity.
Too often business owners trust the person that just "walks in" or is a result of a telemarketing call. Business owners need to research the individual and the processing company they are dealing with. There is a lot of partial and incorrect information being told to business owners. Owners entrust an incredible amount of sensitive information with this stranger - they shouldn't take that lightly. The processor I am registered with can be easily researched and verified as the best in the industry.
ADVICE TO LOCAL BUSINESSES
Never believe verbal promises. Some agents will say anything to get you to sign with them. Many agents have had only a couple hours of sales training and are paid for signing people up and getting contracts or leases (whether fully disclosed or not). When you need help, have a question or need service, they cannot be found. Research and validate who you give your information and business to.
WHAT CLIENTS ARE SAYING
He is a great communicator and extremely helpful and honest.
He provides better, cheaper credit card processing. He's and honest guy and knows his business.
Mark is very knowledgeable about what he does. He was able to save us money, he is dependable, and if I need to reach out for assistance I have not had to wait.
Originally we went with Mark due to his rate comparison and local support. After signing up, the service is spectacular and if we have any questions he is here to help right away.
I have decided to do business with Mark because of his personal service and he saves my business money.
Your service is exceptional.
You've opened my eyes to how the industry works. Thank you.
After talking with you, all the information I've been told over the years now makes sense.
Regardless to which POS we switch to, we will always stay with Mark.
Mark is truly more interested in my business succeeding than him making more money.
No one has taken the time to explain things the way you have.
He is local and will deliver what he says he can. Best credit card representative I have had in 20 years of business.
In all the years I've been in business, you are the first in the industry I can say I truly trust.
Whatever I need, I know I can trust you.
I trust you. That's why I'm with you.
PRODUCTS AND SERVICES
debit card processing
check conversion & guarantee
gift and loyalty cards
EBT card processing
signature & PIN debit
terminal & POS equipment
virtual terminal/payment gateway
next day funding
gift & prepaid cards
electronic check processing & ACH
CERTIFICATION AND BACKGROUND
MARK SCHISSLER: ETA CPP
On August 19, 2015, Capital Bankcard announced that their independent Michigan agent, Mark Schissler, Sr., has achieved the designation of Electronic Transaction Association (ETA) Certified Payments Professional (CPP). By successfully meeting the ETA's rigorous certification examination requirements, he has joined an exclusive community of electronic transactions professionals.
My rotary four-way test
- Is it the truth?
- Is it fair to all concerned?
- Will it build goodwill and better friendships?
- Will it be beneficial to all concerned?
ETA, CPP EXPLAINED
The ETA CPP credential is the standard for professional performance in the payments industry and a symbol of excellence. It signifies that an individual has demonstrated the knowledge and skills required to perform completely in today's elaborate electronic payments environment. The program recognizes that today's merchant service providers are expected to have a broad knowledge of the industry and must demonstrate a mastery of as many aspects of the business. This includes sales, pricing and interchange, business processes, operations and workflow, products and solutions, risk, and regulatory, compliance and security matters.
Client retention rate98%
years of experience
banking and processing
in sales volume processed
over 621,000 transactions
keeping clients business moving forward